Essentials of Global Marketing.pdf

Essentials of Global Marketing false
By:Svend Hollensen
Published on 2012-10-12 by Pearson Higher Ed


Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

This Book was ranked at 18 by Google Books for keyword Global Marketing.

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Book which was published by Pearson Higher Ed since 2012-10-12 have ISBNs, ISBN 13 Code is 9780273756576 and ISBN 10 Code is 0273756575

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