Global Marketing:5th Revised Edition.pdf

Global Marketing:5th Revised Edition false
By:Svend Hollensen
Published on 2010 by


This book offers a truly global approach with cases and exhibits from all parts of the world, including Europe, the Middle East, Africa, the Far East, North and South America. It provides a complete and concentrated overview of the total international marketing planning process, along with many new up-to-date exhibits and cases which illustrate the theory by showing practical applications.

This Book was ranked at 33 by Google Books for keyword Global Marketing.

Book ID of Global Marketing:5th Revised Edition's Books is bQ7dswEACAAJ, Book which was written bySvend Hollensenhave ETAG "98mGxXaEnJM"

Book which was published by since 2010 have ISBNs, ISBN 13 Code is 9780273726227 and ISBN 10 Code is 0273726226

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