Handbook of Research on Effective Marketing in Contemporary Globalism.pdf

Handbook of Research on Effective Marketing in Contemporary Globalism true
By:Christiansen, Bryan
Published on 2014-06-30 by IGI Global

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

This Book was ranked at 26 by Google Books for keyword Global Marketing.

Book ID of Handbook of Research on Effective Marketing in Contemporary Globalism's Books is maF_BAAAQBAJ, Book which was written byChristiansen, Bryanhave ETAG "I8NS01DWtl4"

Book which was published by IGI Global since 2014-06-30 have ISBNs, ISBN 13 Code is 9781466662216 and ISBN 10 Code is 1466662212

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Book which have "463 Pages" is Printed at BOOK under CategoryBusiness and Economics

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