Integrated Advertising, Promotion, and Marketing Communications.pdf

Integrated Advertising, Promotion, and Marketing Communications false
By:Kenneth E. Clow,Donald E. Baack
Published on 2017-01-09 by Pearson


This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For courses in Advertising. Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help you retain ideas, each chapter includes tools that allow you to apply concepts to real-¿life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping you understand the vital links marketers use to connect with consumers. Also available with MyLab Marketing MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Note: You are purchasing a standalone product; MyLab & Mastering does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab & Mastering, search for: 0134641701 / 9780134641706 Integrated Advertising, Promotion, and Marketing Communications Plus MyLab Marketing with Pearson eText -- Access Card Package, 8/e Package consists of: 0134450639 / 9780134450636 MyLab Marketing with Pearson eText -- Access Card -- for Integrated Advertising, Promotion, and Marketing Communications 0134484134 / 9780134484136 Integrated Advertising, Promotion, and Marketing Communications

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Book ID of Integrated Advertising, Promotion, and Marketing Communications's Books is 6ez0DQAAQBAJ, Book which was written byKenneth E. Clow,Donald E. Baackhave ETAG "GyV1YuJ3hDs"

Book which was published by Pearson since 2017-01-09 have ISBNs, ISBN 13 Code is 9780134450681 and ISBN 10 Code is 013445068X

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Book which have "480 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Integrated Advertising, Promotion, and Marketing Communications byKenneth E. Clow,Donald E. Baack

Integrated Advertising, Promotion, and Marketing Communications -Kenneth E. Clow,Donald E. Baack- 9780134450681

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