Mastering Global Markets.pdf

Mastering Global Markets false
By:Michael R. Czinkota,Bob Donath,Ilkka A. Ronkainen
Published on 2004 by South-Western Pub


It is organized around a logical strategic flow - analyze the environment, develop strategy, deploy strategy - and integrates the impact of e-commerce on global marketing strategy throughout. The book also includes comprehensive coverage on identifying and securing - international financing, as well as giving a practical look at the risks associated with global marketing. Mastering Global Markets is an indispensable resource for any marketing manager and will give you the tools to be a successful trade globalist.|--Jacket.

This Book was ranked at 27 by Google Books for keyword Global Marketing.

Book ID of Mastering Global Markets's Books is g2S2AAAAIAAJ, Book which was written byMichael R. Czinkota,Bob Donath,Ilkka A. Ronkainenhave ETAG "Nw3lrNB0o0Q"

Book which was published by South-Western Pub since 2004 have ISBNs, ISBN 13 Code is and ISBN 10 Code is

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Book which have "370 Pages" is Printed at BOOK under CategoryBusiness and Economics

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