The Global Brand CEO.pdf

The Global Brand CEO false
By:Marc de Swaan Arons,Frank van den Driest
Published on 2010-09-16 by


Today almost every marketer works on or competes against a global brandThink about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world's most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth.The insights, vision and approach presented in this book are all practitioner endorsed. Some 45 of the world's most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands' proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues. The book includes case studies from Sony Ericsson, Johnnie Walker, Dove, HSBC, Coca-Cola, OMO, Starbucks, Dulux, Procter and Gamble, VISA, and GSK Consumer Healthcare

This Book was ranked at 35 by Google Books for keyword Global Marketing.

Book ID of The Global Brand CEO's Books is IUXJcQAACAAJ, Book which was written byMarc de Swaan Arons,Frank van den Driesthave ETAG "TsoOapfCp3Q"

Book which was published by since 2010-09-16 have ISBNs, ISBN 13 Code is 9780615387086 and ISBN 10 Code is 061538708X

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