Tourism and Hospitality Marketing.pdf

Tourism and Hospitality Marketing true
By:Simon Hudson
Published on 2008-02-18 by SAGE


With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

This Book was ranked at 18 by Google Books for keyword Global Marketing.

Book ID of Tourism and Hospitality Marketing's Books is B1t9AwAAQBAJ, Book which was written bySimon Hudsonhave ETAG "JJ7phCP/Spk"

Book which was published by SAGE since 2008-02-18 have ISBNs, ISBN 13 Code is 9781473903012 and ISBN 10 Code is 1473903017

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Book which have "488 Pages" is Printed at BOOK under CategoryBusiness and Economics

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